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Heroes
Volkswagen + Google

In 2020, the isolation caused the indefinite stoppage of audiovisual productions in São Paulo. So, on Driver's Day, we decided to honor the true heroes of the roads: truckers and bus drivers that did not stop working during coronavirus pandemic.

We created a film spot made 100% with Google Street View images, honoring and showing these heroes in a place that they will always be: streets and highways.

Agency: AlmapBBDO ︎︎︎ Role: Creative, Art Direction, Design and Film Edition ︎︎︎ With: Adriano Sato, Iron Brito and Marcelo Nogueira ︎︎︎ Audio: RAW Audio


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