Creamy Delivery
Brahma
Brahma
Brazilians have a strong inclination towards superstitions, particularly when it involves football. Therefore, during the 2022 FIFA™ World Cup Group Stage Draw, we opted to provide a small boost to our fans and players by sending our initial opponents some unfortunate gifts, including a broken mirror, an open umbrella, and a left foot slipper.
Agency: Africa Creative DDB ︎︎︎ Role: Creative, Art Direction and Design ︎︎︎ With: Bruno Antunes, Rodrigo Bonfim, Tiago Daltro, Henrique Martins, Rodrigo Pirim, Marcelo Bruzzesi, Felipe Cury, Raphael Quatrocci and Sergio Gordilho ︎︎︎ Film Direction: Marcelo Vidal ︎︎︎ Still: Rodrigo Pirim ︎︎︎ Production: SquarePixel Film ︎︎︎ Audio: Pingado Audio
︎ When our first opponet was drawn, we packed a gift to make sure they would get off the game on the wrong foot
︎ As for the second opponent, we sent a gift to make their players reflect their bad luck
︎ For the third opponent, we wanted to ensured a storm of goals from Brazil
︎ Finally, if anyone missed any of the three f during the draw, we released a last one so everyone could know that luck would be on our side in the World Cup
︎ Shooting of the packages with the unfortonable gifts
︎ Visual Identity, Posters & More
